The story behind Soed Idee's red rnvelope: A touch of joy and tradition

At Soed Idee, we've fallen a bit in love with our red shipping bags. What started as a practical choice quickly grew into our trademark. Our customers often tell us in reviews: "It's not a party until the red envelope has arrived!" A phrase that never fails to make us smile because it perfectly captures what we stand for: personal service, a warm gesture, and a touch of joy.
 

But did you know that the red envelope isn't just special here in the Netherlands? In China, the red envelope, or Hóngbāo, has a rich history and a profound meaning. Let us take you on a journey through the story of our red envelope and its surprising connection to this ancient tradition.
 

The Soed Idee Red Envelope: A Symbol of Joy and Care

For us, the red envelope is more than just packaging. It's a promise. A promise that your order has been carefully prepared and is on its way to your embroidery table. The color red radiates warmth and is festive – exactly what we want to convey. The moment our red envelope slides through your letterbox, we hope it feels like a little celebration.


 

To highlight our beloved red envelope even more, we've come up with a fun challenge! Before February 15, post a photo of your red envelope on Facebook or Instagram with the slogan:

"It's not a party until the red envelope has arrived" and tag Soed Idee. After the book launch, we'll draw a winner who will receive a special red surprise package - an extra festive gift from us to you!
 

The red envelope in China: a symbol of luck and prosperity

While our red envelope holds a unique place in the heart of Soed Idee, the red envelope in China has a very different meaning. There, the Hóngbāo is an essential part of celebrations, birthdays, weddings, and other special occasions.

The tradition of the red envelope dates back centuries and is deeply rooted in Chinese New Year festivities. These bright red envelopes often contain money and are given to bring luck, prosperity, and wealth. In Chinese culture, red is a color of good fortune and protection against evil spirits. Giving a Hóngbāo is more than a financial gesture; it's a way to share warmth and well wishes with loved ones.
 

From China to your embroidery table: the red envelope connects us

Although the red envelope from Soed Idee and the Chinese Hóngbāo are used in different ways, the underlying sentiment is the same: bringing joy and creating a sense of connection. While the Hóngbāo symbolizes prosperity, we hope our red envelope brings you a moment of happiness, whether it's unpacking your latest embroidery supplies or simply receiving a package lovingly prepared just for you.

So, whether you receive a red envelope filled with embroidery threads or lucky coins, it's a small gesture that carries great meaning.
 

Join the Celebration!

Want to win a red surprise package? Share your red envelope moment on social media, tag Soed Idee, and use the slogan:
 

"It's not a party until the red envelope has arrived!"
 

Who knows, you might win an extra red celebration after February 15!
 

It's not a party until the red envelope has arrived - in any culture.